BuyCostumes.com put up the bat signal because their social media needed rescuing. The situation looked bleak, even for superheroes…

The world’s largest online costume retailer and party supply company was looking to create ‘dress-up moments’ and increase engagement year round.

 

In short, they had the products. But to increase frequency of purchase they needed stories to make them relevant all year.

The Challenge

The Solution

First, we created a more inspiring lens for the brand:

BuyCostumes.com transforms fleeting moments into lasting memories by unleashing your imagination through cool costumes and party supplies.

 

Then we used this brand, along with top products, to create original content series for two distinct audiences:

  • ‘Supermoms’ looking for sidekicks for their kids’ birthday parties
  • Anyone from ‘cool kids’ to geeks looking for the latest costumes

The Work

We helped establish and execute a social media content program that engaged audiences through creative daily posts and contests:

We concepted and produced a variety of fun social videos that engaged audiences around upcoming dress-up events like popular movie releases and festivals like Comic-Con:

A series of Instagram videos launched the new Star Wars costumes with the swagger they deserved.

>

SEE BUYCOSTUMES.COM'S STORY

>

BuyCostumes.com put up the bat signal because their social media needed rescuing. The situation looked bleak, even for superheroes…