That one time we turned a marketer’s nightmare into a storyteller’s dream...

The Challenge

Even the best vitamin manufacturers cannot make simple health claims.

 

In other words, Integrative Therapeutics can’t say why their products matter in plain English.

The Solution

We didn’t tiptoe around legal restrictions.  Rather than playing that game, we invented a new one by switching our focus to The People, including the patients who benefit from Integrative’s products and the doctors who prescribe them.

 

We told their emotional and powerful stories.

The Work

We launched the industry’s first hub for insights and stories from thought leaders and trailblazers—a collection of intimate video interviews: Integrative Wisdom.

Through mini documentaries, we revealed the impact of Integrative’s community and education initiatives: Integrative for Everyone.

SEE INTEGRATIVE WISDOM'S STORY

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That one time we turned a marketer’s nightmare into a storyteller’s dream...
That one time we turned a marketer’s nightmare into a storyteller’s dream...