MYSO was suddenly thrust into the national spotlight. But their story wasn’t ready, and the clock was ticking…

The Challenge

On the eve of a major national award from The White House, the 60-year-old youth orchestra needed a more powerful way to portray its impact—especially its commitment to diversity.

The Solution

We helped MYSO create a simple and powerful brand story:

 

At MYSO, we empower young people from diverse backgrounds to joyfully pursue musical excellence while building crucial life skills.

 

And then we used this story to inspire a new brand video, website, and media outreach campaign.

 

All in three months time.

The Work

VISIT THE SITE

Powerful storytelling paved the way for news coverage galore and a wildly successful fundraising campaign, including many first-time donors.

From performance programs, to event signage, to donor brochures and social posts, we ensured that the new brand was represented consitently in printed collateral used throughout the organization.

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SEE MYSO'S STORY

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MYSO was suddenly thrust into the national spotlight. But their story wasn’t ready, and the clock was ticking…