Position a complex subject – procurement process for assisted living communities – into a priority item for executives to consider when budgeting. That was the challenge from Direct Supply, a leading provider of equipment and solutions to assisted living centers, as they looked to roll out their new DSSI program.


Working with our friends at Blackbox Visual, we developed animated instructional videos that turned the customer into the hero by visually explaining what are typically complex processes in under two minutes. Keeping it light, fun and digestible, we turned a mundane product launch into an impactful product celebration.


DSSI’s sales people can now more easily explain their product offering by opening meetings with this series of videos, which means more efficiency and quicker sales.

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