Challenge

The brilliant marketing minds behind festivals like Life is Beautiful (Las Vegas) and Soundset (Minneapolis) had just announced their craziest concept yet – a Latin Music Festival in Wisconsin Dells. They had the world’s most popular latin music artists – Maná, Prince Royce, Daddy Yankee and Nicky Jam – locked down, and now they needed to create a festival from scratch in 6 months. With a short window to launch, they were searching for a Wisconsin agency that could do world-class branding work in short order.

Solution

We went to work immediately, and rapidly developed a logo, visual brand identity, and print materials.

We embedded with the Los Dells team and launched a website for the festival in English and Spanish. The site included interactive festival information that we ran support on through the run of the festival.

Impact

The festival attracted nearly 20,000 visitors per night in its inaugural year. It’s a bright beginning for a first-of-its-kind event, prompting latin superstar Becky G to say, “Finally, we have a music festival that’s dedicated to us.”

Photos by Kevin McNally. Video by Ric Remington.
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