Challenge

“Build us a brand that balances several audiences and messages without getting watered down.” This was the ask from Colostrum100, a new liquid supplement developed to drive growth, recovery and performance for consumers ranging from professional athletes to health-conscious yogis.

Solution

First, we wanted to establish scientific credibility among users with a piercing message and a striking brand identity. This empowered us to move forward with a new website and packaging elements that encapsulated Colostrum100’s strong identity and powerful product.

 

Impact

Armed with a strong brand identity and story, the new liquid supplement is now well positioned to resonate with its core consumer and stand out on the shelf upon product launch.

Decorative Lines

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